Mrok Festival is a conceptual visual identity created for a fictional music and arts festival. The project encompasses branding, packaging, graphic animation, and multimedia elements. Its aesthetic leans into the dark and gothic, incorporating black tones, bold typography, and iconography designed for wayfinding and web design. Posters, packaging (including beer labels), tickets, a brand identity book, and digital layouts make up the deliverables.

The design plays with contrast — blending moody, atmospheric visuals with sharp, structured graphics — to evoke a sense of mystery and allure.