Brief: A visual identity for the student project “Plant Fest”— an event combining the theme of plants with an experimental approach to visual form

Values: Creativity, experimentation, a departure from obvious associations, an artistic interpretation of nature, and a distinction from standard plant-based events

Vibe: Abstract, organic, and artistic; plants presented in an unusual, distorted way, balancing between nature and a digital experiment

Action: Designing a visual identification system based on non-standard graphic forms and experiments with shape that builds an artistic rather than literal association with plants

Result: A coherent visual identity for the event that distinguishes “Plant Fest” as a conceptual, experimental visual project